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              • Coronavirus Response: Communications Updates In Key APAC Markets

                Earlier this month, PR Newswire published an APAC communications roundup on the coronavirus (now officially known as COVID-19). We noted that APAC companies were actively communicating their operational changes and corporate social responsibility efforts. Since then, APAC companies have stepped up such communications and are implementing additional business contingency plans. They are demonstrating their commitment to their customers by implementing fee waivers as the economic impact of COVID-19 ripples across the region. Companies are also partnering with governments in the region to ensure that the public is well-informed about the…

                Asia Specials 14 hours ago
              • Coronavirus Response – An APAC Communications Round-up

                Over the past four weeks, the global news cycle has been dominated by a novel coronavirus (officially known as COVID-19) crisis and its effects on various industries. The World Health Organisation has declared a global health emergency on January 30 as this virus extends its reach beyond China. As the spread of the coronavirus is now affecting business, companies are communicating internally and externally on operational changes such as imposing travel restrictions and allowing employees to work remotely as precautionary measures. Besides announcing these measures, companies are re-affirming that their…

                Asia Specials February 7, 2020
              • February 2020 PR Calendar Cheat Sheet: Valentine’s Day, Spring 2020 Collections, Mobile World Congress And More

                February is a month to celebrate critically acclaimed films with the annual Academy Awards and spend time with your significant other on Valentine’s Day. Other highlights in the month include brands unveiling their Spring 2020 collections and the Mobile World Congress, a marquee event in the mobile technology industry. Here’s a list of major events and festivals to help you plan your PR campaigns and activities this month. [caption id="" align="alignnone" width="1914"] PR Newswire’s PR Calendar 2020[/caption]   Key dates:? 4 Feb: World Cancer Day 9 Feb: The 92nd Academy…

                Content PR & Marketing February 4, 2020
              • The Benefits – and Avoidable Pitfalls – of Humor in Asia-Pacific Corporate Communications

                  Corporate communications that incorporate humor should target to make their message more memorable by bringing a smile to audiences while avoiding being too forced. Humor helps content stand out to audiences that are spoilt for choice, with 70 million new WordPress blog posts alone appearing each month.   When incorporating humor into corporate communications, care needs to be exercised. Humor should not be interpreted as lacking tact, professionalism or cultural sensitivity. Cultural sensitivity is especially important in the Asia-Pacific context as communications campaigns span across different languages and cultures.…

                Content PR & Marketing January 21, 2020
              • January 2020 PR Calendar Cheat Sheet

                The first month of 2020 heralds new beginnings, a fresh crop of opportunities and resolutions to make. Injecting some buzz this month is Lunar New Year, which is celebrated across Asia-Pacific, where people will usher in the Year of the Rat with food, clothes and greetings – all bearing auspicious symbolism. Here’s a list of major events and festivals to help you plan your PR campaigns and activities this month. Key Dates? 7 – 10 January: Consumer Electronics Show (CES) 2020 11 – 19 January: Singapore Art Week 13 January:…

                Content PR & Marketing January 14, 2020
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